Why persona is said to be archetype and not stereotype?

With a persona, you're describing relevant attributes of some typical users, not inferring attributes based on some group affiliation or prejudice. Hence, a persona is better described as an archetype.

1. What is the difference between persona and stereotype?
2. Is a persona a stereotype?
3. What is the difference between archetypes and tropes stereotypes?
4. How do you define persona?

What is the difference between persona and stereotype?

Personas should always be understood to be a substitution of easily-processable entities for vastly more complex realities; that is, whereas stereotypes are often taken to be “accurate,” personas should be taken by product teams as fallible stand-ins for reality which likely obscure the real diversity of facts about ...

Is a persona a stereotype?

In a way buyer or customer personas are stereotypes. In creating a persona, you're taking a broad ideal, and using your preconceived notions to determine behaviors and interests.

What is the difference between archetypes and tropes stereotypes?

Archetypes refer more to a role, whereas tropes refer more to a personality. So a 'mentor' archetype is a character who plays a role of guiding a main character.

How do you define persona?

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.