The reason "Here" and "Click Here" are bad is because they are useless words. They provide no context. This isn't an accessibility issue; it is a usability issue. There's an overwhelming amount of evidence that website visitors don't read, they scan.
- Should you hyperlink the word here?
- Why you shouldn t use click here links?
- What words should you hyperlink?
- How many words should be in a hyperlink?
Should you hyperlink the word here?
Using the word “here” to make a link noticeable is unnecessary because that's what the distinct styling of a link is supposed to do. If you feel like you have to use the word “here” to get users to see the link, then there's a problem with how your links are styled.
Why you shouldn t use click here links?
Click Here Links are Not Informative
Instead, they'll scan the page to look for keywords, meaningful headings, and links. Simply using “click here” doesn't explain what the link is or does, and it forces users to read around the link to figure out where it will lead them.
What words should you hyperlink?
Rather, choose the word or set of words that outline exactly what the reader will see when they click the link. In this case, you want the reader to order a cake online from Mrs Smith's bakery—therefore, the words “Mrs Smith's online bakery” would be the appropriate phrase to hyperlink.
How many words should be in a hyperlink?
Make CTA links and button text 2 to 4 words.
This is so that they are quick to absorb. Concise CTA text allows users to make an instant decision on whether or not to click. They are also shorter for screen reading software to read.