Concept

Writing a Concept Test

Writing a Concept Test
  1. What is concept testing and examples?
  2. What are the 3 purposes of concept testing?

What is concept testing and examples?

Concept testing allows you to refine a product concept, ad campaign, new logo, or even a landing page by getting feedback directly from your target market. It can be as simple and quick or iterative and sophisticated as you need.

What are the 3 purposes of concept testing?

Peng and Finn (2008) report the following purposes of practical concept testing: to develop the original idea further. to estimate the concept's market potential. to eliminate poor concept(s)

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