Bidding

What is custom bidding
Custom bidding lets you define how much an impression is worth. Display & Video 360 then uses your insights to build an algorithm that optimizes y...
With cpc bidding for display ads, advertisers pay
CPC (Cost per Click) bidding for display ads works in the same way as CPC bidding for search ads. The advertiser only pays when the displayed ad is cl...
How to clearly display automated auction bids
What is the best bid strategy for display ads?Which is the most automated way of bidding strategy?Which automated bidding strategy should a marketer ...