Testing

A/B testing differences between US and Australia behaviour

A/B testing differences between US and Australia behaviour
  1. What is AB testing?
  2. Which is a positive outcome of conducting a B tests?

What is AB testing?

What is A/B testing? A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

Which is a positive outcome of conducting a B tests?

A/B testing lets you increase user engagement, reduce bounce rates, increase conversion rates, minimize risk, and effectively create content.

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