Itqualityassurance
What is Mobile App Activation?
User activation is about getting a user who downloaded your app to become active in it. After all, you don't want your app to just sit on their phone with no interaction. This is the case however for many apps that are downloaded. And if they aren't activated immediately after being downloaded they are deleted.
How do I activate users?
User activation is actually the moment when your users got a value. It's a phase where a user fully engages or activates the initial set of persona-relevant key features in the product. Don't get us wrong. The “Aha moment” is very crucial in every user journey.
