Adding new users VS existing users

1. Are users and new users the same?
2. Why is New users higher than users?
3. What is the difference between new users and new visitors?
4. What is a good new vs returning visitor ratio?

Are users and new users the same?

In Google Analytics, the term "Users" is the total number of visitors to your site, while a new user is someone who has visited your online store for the first time.

Why is New users higher than users?

The metric 'new user' shows the number of people who visit your website for the first time. On the other hand, 'total users' includes both new and returning users. You can have more new users than total users because Google Analytics counts visitors as 'new' at midnight.

What is the difference between new users and new visitors?

New User: The session-level status of a user who has never visited the site before. You can appear as a new user twice over the course of two sessions. New Visitor: The user-level status of a user who has never visited the site before.

What is a good new vs returning visitor ratio?

While it typically depends on the industry you're in, an ideal returning visitor rate should be around 30% to 50%. If you can balance a consistent 50-50% ratio between both new and returning visitors each, then that puts you and your brand in a great position.