Action

Advice on primary call-to-action vs. inline call-to-action

Advice on primary call-to-action vs. inline call-to-action
  1. What is a primary CTA?
  2. What is secondary CTA?
  3. What is CTA link?
  4. How do I use the CTA button?

What is a primary CTA?

What is a Primary CTA? The primary call-to-action is the single action that you want a user to take. In most cases, the CTA takes shape in the form of a button. Something someone clicks, to either purchase a product, or proceed to some other page.

What is secondary CTA?

Secondary CTA provides an alternative action for the prospects to take. It usually is less visible and prominent than primary one and can be helpful when engaging with those prospects who are not interested in an original offer.

What is CTA link?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as 'Sign Up' or 'Buy Now' and generally takes the form of a button or hyperlink.

How do I use the CTA button?

Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer like: Try Our Free Trial.

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