What are the 5 key concepts of user experience design?
Summary: The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.
Is UX intangible?
Furthermore, working on UIs is working on the tangible, whereas UX is intangible. UIs are made of graphical elements, there are rules and graphic design principles reassuring the choices, it is easy to see progress in work and they may seduce someone with their beauty.