Itqualityassurance
- Why is a QR code better than a link?
- How effective are QR codes?
- Are QR codes safer than links?
- Is there anything better than QR codes?
Why is a QR code better than a link?
Many advertisers use QR codes in their campaigns because it provides a faster and more intuitive way to direct people to websites than by entering URLs manually. They can also be used to link directly to product pages online.
How effective are QR codes?
Not only can QR codes store more information than normal barcodes, but they also offer a quick and effective way for consumers to engage with your business. According to eMarketer, the number of US smartphone users scanning QR codes will increase from 83.4 million in 2022 to a projected 99.5 million by 2025.
Are QR codes safer than links?
To reiterate, there's nothing built into QR codes that makes them more dangerous than using a web browser or an application on your smartphone. However, QR codes can be cleverly tinkered with as an offline-to-online channel for cybercriminals and other malicious actors.
Is there anything better than QR codes?
NFC tags
Unlike QR codes, NFC tags don't require manual scanning through an app — the latest smartphones already come with NFC technology. Since NFC tags are usually smaller than QR codes, marketers can easily add them to labels, smart posters, or print ads without worrying about ruining the design.
