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What is B2B in UX design?
B2B is short for business to business. This usually means a company that provides products and services targeted to other businesses, and not for consumer use. B2B UX should still be focused on the end user.
Why UX is important for B2B?
Delivering a positive experience and improving product integration across channels will create an efficient and effortless customer journey. By targeting user interactions with the right content, UX can play a key role in developing the best practice experiences for B2B, helping businesses retain valuable customers.
