Itqualityassurance
What causes banner blindness?
Banner blindness, also known as advert or ad blindness, is the phenomenon that occurs when people ignore or avoid banner ads. This happens because they often feel a sense of annoyance for the page. They are usually distracted by other content on the page and do not respond to banners.
How does banner blindness work?
Banner blindness is a form of selective attention, in which web visitors ignore information presented in banners. This can be either conscious or unconscious and is usually done to avoid interacting with ads that may disrupt the user experience.
What is marketing blindness?
Contrary to what the name suggests, “banner blindness” doesn't just mean that users don't see your ads — it also means that what is displayed on said ads might not register with them. Banner blindness can cause publishers and advertisers to lose out on ad profit.
