Best practice for brand/logo change in web UI

1. Is it OK to change brand logo?
2. How often should successful brands change their logo?

Is it OK to change brand logo?

Logo redesigns are a good way to reflect a fundamental change in your business, introduce a new name, or even reconnect with your target audience if you see that your current brand isn't effectively doing so.

How often should successful brands change their logo?

Most businesses rebrand once every 7-10 years. Whether it's through changing a logo style, restructuring a website, or switching out your brand colors, rebranding is designed to enhance your visual identity.