Brand perception research paper

1. What is brand perception research?
2. How do you write a brand perception survey?

What is brand perception research?

So, brand perception research focuses on the image that you are portraying to your customers and potential customers. That includes things like visual design and written voice, for example, and then assessing the effect that they have.

How do you write a brand perception survey?

Brand perception survey questions to ask customers:

When you think of our brand, what comes to mind? If you had to describe our brand in three words, what would they be? How likely are you to recommend our brand to your friends? How would you describe your last experience with our brand?