How do you explain card sorting?
Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate.
Is card sorting qual or quant?
Is card sorting qualitative or quantitative in nature? In it itself, card sorting is a quantitative process. The main quantitative data output from a card sort is a set of similarity scores that measures the similarity of how users grouped their sets of information.
Is card sorting good for UX?
Card sorting is a UX research technique for discovering how people understand and categorize information. This technique is used when a team wants to group and label website information in a way that makes sense for the target audience.