Catch infinite scroll

1. Is infinite scroll good for SEO?
2. What is the infinite scroll effect?
3. How do I turn on infinite scroll?

Is infinite scroll good for SEO?

It's not great for SEO

You might think that keeping users engaged on one page would be good for SEO, but that pro doesn't outweigh the fact that Google will only crawl your one page and won't scroll down when it is set up with infinite scroll. That means the bots are missing out on tons of content.

What is the infinite scroll effect?

Infinite scrolling is a listing-page design approach which loads content continuously as the user scrolls down. It eliminates the need for pagination — breaking content up into multiple pages.

How do I turn on infinite scroll?

However, you can turn it on or off any time by toggling the “Infinite Scroll” option on My Site → Settings → Writing.