Itqualityassurance
Why is price communication important?
Communicating a price effectively is as important, if not more, as setting your company´s overall pricing strategy. It is an activity that should support you´re chosen pricing strategy, as this is essential to how much profit a company makes.
How do you communicate a rate increase to customers?
But there's a right way to communicate price increases with customers—and it's not by telling them what they want to hear. It's by telling them what they need to hear: why the price went up, how much value it provides and how you can help them get more of that value for less money.
