What is comparative analysis in UX?
A UX competitive analysis is a technique UX researchers use to understand the competition, identify opportunities, and find an edge. This analysis provides UX design teams with valuable insights to develop a UX strategy to enhance a product's user experience and business value.
Why is competitive analysis important in UX design?
A competitor analysis allows UX designers to find out if there are any gaps in the market. For example, through your research, you may discover a feature that your competitors' products do not have. Imagine you identify a feature that would help an underserved market, let us say students in this case.