Itqualityassurance
What is concept testing?
Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. Thus, you can gauge your customers' acceptance and their willingness to buy and therefore make critical decisions before the launch.
What is the purpose of concept testing?
Concept testing can help you steer clear of bad decision-making, especially if you're updating your product or pricing, launching new marketing efforts, or changing the way you show up to consumers. As a result, you'll save your organization time, prevent financial losses, and protect your relationship with customers.
How is concept testing done?
Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
