What is CLM tool?
Contract lifecycle management (CLM) automates and streamlines contract processes during key stages. These stages include: initiation, authoring, process and workflow, negotiation and approval, execution, ongoing management and compliance (within the repository), and contract renewal.
What is CRM in contracts?
In a nutshell, Customer Relationship Management is focused on the marketing and sales function of a company. CRM software permits a tremendous amount of information concerning customers (and potential customers) and the sales process to be digitally stored in a centralized location.