Cta button best practices

8 best practices for higher conversions

• Make the CTA visible. ...
• Use eye-catching CTA button colors. ...
• Include only one CTA. ...
• Keep the CTA short and sweet. ...
• Place the CTA in more than one section. ...
• Include supporting text before the CTA. ...
• Use social proof. ...
• Write compelling copy.

1. How long should a CTA button be?
2. Where should CTA buttons be placed?
3. What is a good CTA click rate?

How long should a CTA button be?

Short in Length: A good call to action should be a short phrase, not a sentence. Most are no longer than five to seven words.

Where should CTA buttons be placed?

Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.

What is a good CTA click rate?

The average CTR for all CTAs across every industry turned out to be 4.23%. That's better than the CTR for Google ads. When the data is analyzed further, it was clear button CTAs perform the best. The average CTR for button CTAs is 5.31%.