Customer

Customer Journey

Customer Journey
  1. What is meant by customer journey?
  2. Which are the 5 e s in the customer journey?

What is meant by customer journey?

A customer journey refers to the path of interactions an individual has with your brand, produc and/or services. It describes both direct interactions such as contacting a customer service team, to indirect interactions such as hearing about a brand at an event.

Which are the 5 e s in the customer journey?

The 5 Es is a map of the five stages that customers go through – Entice, Enter, Engage, Exit, and Extend.

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