What is the customer journey in retail store?
What is a retail customer journey? The retail customer journey describes customers' path from discovering your business to making a purchase and beyond. The post-purchase phase of the journey enables your business to establish and maintain relationships with customers, encouraging them to act as continued patrons.
What are the stages of retail customer journey?
What are the 5 phases of the customer journey? There are Distinct phases in which your potential customer passes through and should be guided accordingly in order to be introduced to and “buy into” your product. The five phases are Awareness, Consideration, Purchase, Retention, and Advocacy.