Customer journey testing

1. What is customer journey testing?
2. What are 4 steps of the customer journey?

What is customer journey testing?

Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical products as well as services that span multiple online and offline points thought the customer's journey.

What are 4 steps of the customer journey?

There are typically four stages of the customer journey: awareness, consideration, decision, and loyalty. Each stage has its own set of challenges and opportunities for marketers.