Customer Journey testing [closed]

1. What is customer journey testing?
2. How do you validate a customer journey?
3. What is end to end customer journey?

What is customer journey testing?

Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical products as well as services that span multiple online and offline points thought the customer's journey.

How do you validate a customer journey?

To validate your customer journey map, you have to bring the customer into the process. Using surveys and customer interactions to determine customer thoughts, actions and emotions is a good start—you're not assuming your customers' reactions to your touchpoints.

What is end to end customer journey?

End-to-end customer experience refers to all the interactions between the user and the business throughout the relationship. There are significant benefits to a good customer experience. It gives you competitive advantages, promotes loyalty and helps you retain customers.