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How would you know if an online A B experiment is successful?
A/B testing process
Look for pages with low conversion rates or high drop-off rates that can be improved. Identify goals: Your conversion goals are the metrics that you are using to determine whether or not the variation is more successful than the original version.
Why is AB testing important?
There are several benefits of A/B testing. A/B testing lets you increase user engagement, reduce bounce rates, increase conversion rates, minimize risk, and effectively create content. Running an A/B test can have significant positive effects on your site or mobile app.
