Feature

Discovering new features

Discovering new features
  1. What is a discovery feature?
  2. How do you introduce a new feature?
  3. How do you increase feature discoverability?

What is a discovery feature?

What is Feature Discovery? In a nutshell, feature discovery is a way of alerting your users to a specific feature of your product. This could be a brand new release, or simply an underused feature that you want more engagement for.

How do you introduce a new feature?

How should I announce a new feature? The announcement should primarily be made over your blog, social media, and by sending emails to the existing customers and leads. After the release of the feature, you should set up tooltips and guides to let users know about the release inside your product.

How do you increase feature discoverability?

Prioritize features that are relevant to user context, not just features that are new. Time the display of feature discovery prompts appropriately. Users may be less likely to find a feature discovery prompt helpful upon opening an app if they're opening it to take a specific action.

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