Itqualityassurance
- What is a website persona?
- How many user personas do you need?
- What makes a good persona?
- Why is persona important?
What is a website persona?
A simple definition of a web persona is: "a summary of the characteristics, needs, motivations, and environment of a key type of website user".
How many user personas do you need?
You should have roughly 3-5 personas and their identified characteristics. Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information. Be relevant and serious; humor is not appropriate.
What makes a good persona?
Another kind-of-obvious-but-often-forgotten trait - good personas help you understand the customer. Your personas must describe customers the best way possible. They cannot be just made up stories with faces and names. They must reflect every tiny detail about the target group they represent.
Why is persona important?
Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities.
