Do smartphone users understand the term 'Push Notifications'?

1. What is a push notification on a smartphone?
2. Do people use push notifications?
3. Do customers like push notifications?
4. Why do they call it push notifications?

What is a push notification on a smartphone?

Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS, Android, Fire OS, Windows and BlackBerry – have their own services for supporting push.

Do people use push notifications?

The push notifications opening rate is 50% higher than email marketing opening rates. Push notifications can have a deliverability rate of 90%, and their click rate is at times 7x higher than that of email marketing, according to push notifications vs email statistics.

Do customers like push notifications?

Our survey indicates that consumers are sensitive to the push notifications they receive and mobile app marketers should be very judicious when it comes to using them. If you end up interrupting your users far too many times in a week, you run the risk of them simply uninstalling your app.

Why do they call it push notifications?

What are push notifications? # Push messages enable you to bring information to the attention of your users even when they're not using your website. They're called push messages because you can "push" information to your users even when they're not active.