Itqualityassurance
How effective are product trials?
Product trials are regarded as one of the most effective ways to communicate information about a product and to subsequently increase consumer engagement (Smith and Swinyard, 1983).
What happens when you do a free trial?
It's a common practice that businesses use, and it often happens with free trial offers and subscriptions. For example, you agree to try a box of products free for a month. After that month, you're charged automatically for monthly shipments until you cancel.
Are free trials successful?
The free-trial dramatically reduces this risk and allows you to demonstrate why your product is better – when compared to your competition. The bottom line is, free-trials are effective because the longer someone uses a product the more likely they are to keep it (purchase it).
