Does testimonial actually work (we all know its fake)?

1. Do testimonials really work?
2. Can testimonials be fake?
3. How effective are testimonial ads?
4. Are testimonials always good?

Do testimonials really work?

According to BigCommerce, 72% of consumers say positive reviews and testimonials make them trust a business more and 88% of consumers trust online reviews as much as personal recommendations. That's a huge amount of credibility you can leverage with some well-executed testimonials from genuine customers.

Can testimonials be fake?

Making up testimonials is illegal. Some businesses are tempted to make up testimonials if they don't have any, or have bad ones. However, using fake testimonials is not only false advertising, it's fraud.

How effective are testimonial ads?

Testimonial advertising is effective because it changes the speaker of your ads. Instead of your brand, it's consumers promoting your product or service to other consumers. This makes the recommendation more authentic and more intimate. And that's more powerful.

Are testimonials always good?

Since a business usually asks a customer for a testimonial directly, testimonials are almost always positive. After all, a company wouldn't ask an unhappy customer and unhappy customers wouldn't provide a testimonial anyway.