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What is product category in eCommerce?
Product categorization, also known as product taxonomy, helps customers navigate your ecommerce store with ease. It's a technique used to replicate a physical in-store experience by creating a virtual, digital aisle that leads customers to the product they wish to purchase.
How are products categorized?
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
What is taxonomy in ECOM?
What is a product taxonomy in eCommerce? A product taxonomy is the organization of products in a store. For eCommerce, this is your product categories and subcategories organized in a hierarchical structure (i.e., product hierarchy).
