Delight

Measuring joy and surface delight of your product

Measuring joy and surface delight of your product
  1. How to measure delight in UX?
  2. What is surface delight?

How to measure delight in UX?

One common approach to measuring delight is to simply ask participants how delighted they were with an experience. One of the first measures was used by Westbrook in 1980. He used a single seven-point scale (shown below), anchored by Delighted and Terrible, that he found was correlated with intention.

What is surface delight?

Surface delight is local and contextual; it is usually derived from largely isolated interface features. For example, each of the following features may generate surface delight: Animations. Tactile transitions or gestural commands. Microcopy (i.e. injecting humor & slang, predicting users' questions in advance)

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