Itqualityassurance
- What is a customer experience journey map?
- What is a difference between a customer journey map and an experience map?
What is a customer experience journey map?
A customer journey map is a visual picture of the customer or user journey. It helps you tell the story of your customers' experiences with your brand across social media, email, livechat, and any other channels they might use.
What is a difference between a customer journey map and an experience map?
FAQ. What is the difference between a customer journey map and an experience map? Customer journey maps only deal with the path taken by the customer to make a single purchase. Experience maps, however, record any and every action of the customer.
