Itqualityassurance
How do consumers decide what to buy?
What is the consumer decision making process. The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
What is a customer test?
Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical products as well as services that span multiple online and offline points thought the customer's journey.
