Personas

How does income affect persona creation for e-commerce site

How does income affect persona creation for e-commerce site
  1. Why personas are important?
  2. How do you write a user persona?

Why personas are important?

Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities.

How do you write a user persona?

A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing.

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