Social

How does signing up / logging in with social media accounts alter user behaviour?

How does signing up / logging in with social media accounts alter user behaviour?
  1. What does logging in with Facebook do?
  2. What is the most significant risk of signing in to a website or app using your social media account?
  3. Why social login is good?
  4. Why not use social login?

What does logging in with Facebook do?

Facebook Login allows visitors to use their Facebook profile to log into your website instead of creating a unique sign-in. Then, when a visitor uses Facebook to log in, they also grant you access to specific pieces of information. That information may include their: Email.

What is the most significant risk of signing in to a website or app using your social media account?

A user gives his personal data to social networks and third-party websites by losing control over his data. Accordingly, if one of the parties gets hacked, login and personal data in all the websites (that had access) become vulnerable as well.

Why social login is good?

Advantages of Social Logins

Social logins allow customers to access the system without creating another password, which causes 76% of user drop-offs at registration. This is also relevant for returning customers who don't have to remember a new password and can easily access a service from multiple trusted devices.

Why not use social login?

Social logins might contain false information

For example, customers might not want to share where they work or their email addresses for privacy reasons. This can make it difficult to properly contact a customer about a new order or necessary purchase-related issues.

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