How reliable are heatmaps generated by cursor positions?

1. How can heat maps be misleading?
2. What is the limitation of the heat map?
3. What is the advantages benefits of using heat maps?
4. Are heatmaps good?

How can heat maps be misleading?

An absolute gaze duration heatmap can be misleading because it displays different phenomena in the exact same way. For example, this type of heatmap will make one 900 ms fixation look the same as nine 100 ms fixations.

What is the limitation of the heat map?

Simply put, heatmaps don't work well with dynamic applications where the page changes. And that is an especially huge problem for JavaScript heavy single-page applications. It isn't just JavaScript heavy applications that are a challenge. Even server rendered websites that have data-driven content have this problem.

What is the advantages benefits of using heat maps?

The primary benefit of using heat maps is that they make otherwise dull or impenetrable data understandable. Many people understand heat maps intuitively, without even needing to be told that those warmer colors indicate a denser focus of interactions.

Are heatmaps good?

Heatmaps and click maps are great tools for web designers to find why a particular button isn't getting any clicks and try to fix it. General usability can be troublesome on a website with much information. This is another area where heatmaps could help you identify issues with your website's navigation, for example.