How should I handle calls-to-action on all items in a list?

1. Should you have more than one call to action?
2. Where should you include calls to action on your site?

Should you have more than one call to action?

Two calls-to-action can work great when you're not sure how far along someone is in the funnel (think marketing qualified leads, for example). Your primary CTA is “take desired action,” but the secondary CTA can be used to nurture the lead along if they aren't quite ready to take a big step.

Where should you include calls to action on your site?

A call to action can be a closing statement in a blog post, a line in an email, or a CTA button on a website.