How should UX work be billed? [closed]

1. How do you avoid confirmation bias in UX design?
2. What is confirmation bias in UX?
3. How Hick's law is influential in user experience design?

How do you avoid confirmation bias in UX design?

Always define multiple segments of users based on their demographics and interests. Get feedback from a diverse audience and it will help you to collect unbiased input. Also, it will make it easier to challenge your own assumptions and hence reduce the chance of confirmation bias in the design process.

What is confirmation bias in UX?

Summary: People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.

How Hick's law is influential in user experience design?

Hick's Law (or the Hick-Hyman Law) states that the more stimuli (or choices) users face, the longer it will take them to make a decision. For designers of all types, this presents a challenge, making it imperative to offer the most useful set of options to avoid frustrating the user. This can be vital for safety.