Conversion

How to determine if the conversion rate is high or low?

How to determine if the conversion rate is high or low?
  1. What is considered a high conversion rate?
  2. How do you determine conversion rate?
  3. What is considered a low conversion rate?

What is considered a high conversion rate?

If 6% of your website visitors join your mailing list or make a purchase, your website is 6% effective. But here's the thing: That's actually very good. In fact, a “good” website conversion rate falls between 2% and 5% across all industries.

How do you determine conversion rate?

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.

What is considered a low conversion rate?

As a good rule of thumb, most companies reach a conversion rate of 2–3 percent. If your conversion rate is below 3%, you should start worrying.

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