How to display online vs. in-store pricing?

1. Are online prices the same as in store prices?
2. Are prices higher online than in store?
3. Why are in store and online prices different?
4. How do you display sale price?

Are online prices the same as in store prices?

Often retailers will offer lower prices online for an item (whilst the same item is sold at a higher price in-store), arguing that their brick-and-mortar stores have higher overheads and hence, can charge higher prices for the same item.

Are prices higher online than in store?

Online shopping is often cheaper than in stores because online retailers may have fewer overhead costs. Online shopping also may come with the chance to apply more discount codes so you can save even more money. You may even be able to find cheaper gently or never used items on second-hand shopping sites.

Why are in store and online prices different?

Lower overhead costs: Online retailers often have lower overhead costs than brick-and-mortar stores. They don't have to pay for physical storefronts, utilities, and other expenses associated with operating a store. As a result, they can afford to sell items at lower prices.

How do you display sale price?

For example, a $20 item discounted to $15 should display “25% off” (and not “$5 off”), whereas items priced above $100 should generally display the discount in absolute numbers; for instance, a $1,000 item discounted to $900 should display “$100 off” (and not “10% off”).