The customer development process provides four steps companies can use to identify their core customers and meet their needs.
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Here are the steps for the customer development process:
- Customer discovery. ...
- Customer validation. ...
- Customer creation. ...
- Company building.
How do we do the customer development process?
The customer development process consists of four main steps: Customer Discovery, Customer Validation, Customer Creation, and Company Building.
What is the customer development model?
The Customer Development Model is characterized by an iterative and flexible process that reflects the ambiguous nature of starting a new business and launching new markets. The CDM tests the key assumptions that underpin your initial ideas about your product and its market.