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- How personas can be used in the design process?
- At what stage are personas used in the design process?
- Why are personas used during the design thinking process?
How personas can be used in the design process?
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users' needs, experiences, behaviors and goals.
At what stage are personas used in the design process?
In the design thinking process, designers will often start creating personas during the second phase, the Define phase. In the Define phase, Design Thinkers synthesize their research and findings from the very first phase, the Empathise phase.
Why are personas used during the design thinking process?
Personas provide a valuable tool for understanding user needs and expectations, helping teams design effective solutions that meet end-user goals. At the start of the design process, personas can help define the design problem by providing insights into target users and their expectations.
