How to get the difference between Corporate and Consumer Branding across to clients?

1. How is a corporate brand different from a personal brand?
2. How is a corporate brand different from a product brand and in what ways are they alike?

How is a corporate brand different from a personal brand?

Business branding (or you might know it as corporate branding) is all about branding the business – the brand, the company. So, if I talk about my agency or my jewelry brand, they are businesses, with their own brands. Personal branding is all about branding the person, the leader.

How is a corporate brand different from a product brand and in what ways are they alike?

Corporate branding targets customers, stakeholders and shareholders. While product branding primarily targets end consumers. Promoting a company brand involves different techniques to selling a product. This means separate strategies are required.