- What is user experience mapping in design thinking?
- What benefits does user experience mapping offer?
What is user experience mapping in design thinking?
A user experience map is an alignment tool that a designer uses to communicate how value is exchanged between an organization and individuals to the stakeholders. Value creation happens when the individuals interact with the organization for its offerings.
What benefits does user experience mapping offer?
Using an experience map early on in the UX design process is beneficial for identifying strategic opportunities and rapidly generating ideas. It's a useful exercise for engaging and aligning the team early on, promoting creativity, and ensuring customer-centricity from the start.