How to measure brand perception

How to Measure Brand Perception

1. Conduct brand perception surveys to learn what people think of your business and how it stacks up against competitors. ...
2. Track online mentions using social listening tools or Google alerts. ...
3. Do a brand audit to evaluate how your brand perception compares to competitors'.

1. What is a brand perception?

What is a brand perception?

Brand perception defines what consumers think your brand, your products and your services represent. It's how your brand makes them feel. Brand perception is much more than just an opinion. It's a feeling, often one that people subconsciously have, towards your brand.