Testing

How well does the 5 second test/blink test work on mobile?

How well does the 5 second test/blink test work on mobile?
  1. What is the blink test?
  2. How is usability testing performed?
  3. What is first click testing?

What is the blink test?

This, of course, is what we marketers call "The Blink Test," and it refers to the commonly accepted 3-5 seconds during which a visitor lands on your website, judges it, and decides if they want to stay there and do something, or abandon ship.

How is usability testing performed?

In a usability-testing session, a researcher (called a “facilitator” or a “moderator”) asks a participant to perform tasks, usually using one or more specific user interfaces. While the participant completes each task, the researcher observes the participant's behavior and listens for feedback.

What is first click testing?

First Click Testing examines what a test participant would click on first on the interface in order to complete their intended task. It can be performed on a functioning website, a prototype or a wireframe.

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