- What makes a bad landing page?
- What are the biggest landing page mistakes?
- What makes a landing page effective?
What makes a bad landing page?
A landing page that doesn't follow brand style guidelines will look like it's out of its place. And pages with no visuals or poor quality visuals show that you didn't put enough effort into creating it, so it won't attract a lot of people to convert.
What are the biggest landing page mistakes?
Bad typography. Using low-quality images/Not using images at all. Lengthy lead capture form. Cluttered or complex page layout.
What makes a landing page effective?
When it comes to determining what makes a good landing page, using fewer words is better. People's attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.