Itqualityassurance
Why use .99 in pricing?
Some argue that consumers tend to focus on the left digits, rounding the . 99 down (e.g., viewing $18.99 as $18). Others say that consumers pay attention to the . 99, rounding the price to its nearest whole number, perceiving the small difference as a discount, or even associating the .
Why 99 instead of 100?
That's because they make the price of the product look lesser than what it is. But, this is only true if the left-most digit of the price decreases. This means that more than the 99 pricing, it is more about the left digit effect that makes this 99 pricing so effective.
What pricing strategy is 99?
Known as "charm prices," prices ending in 9, 99 or 95 make items appear cheaper than they really are. Since people read from left to right, they are more likely to register the first number and make an immediate conclusion as to whether the price is reasonable.
